Search has changed forever.Gone are the days when keyword rankings and backlinks alone defined your visibility. In 2025, the real battle for attention happens inside AI Overviews, chatbots, and large language models (LLMs) like ChatGPT, Perplexity, and Gemini.
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That’s where GEO – Generative & Enterprise Optimization tools – come in.
These are the next generation of SEO platforms that help you track your brand presence, AI-search visibility, and share of voice across traditional + AI-driven surfaces.

Overview:
BrightEdge is an enterprise-level SEO and content performance platform that has pivoted strongly toward AI Search visibility tracking. It helps large brands measure their presence in Google AI Overviews and Generative Search results.
AI/LLM KPIs it supports: Share of Voice in AI Overviews, brand mentions, entity visibility, and content authority.
Key Features:
Limitations: Steep learning curve and enterprise-only pricing.
Pricing: Custom enterprise plans (~USD 3 000 +/mo).
Overview:
Semrush is a complete digital marketing suite combining SEO, content, and PR visibility under one roof. Recently, it added “AI PR” features to track brand mentions in LLM contexts.
AI/LLM KPIs: Brand mentions, domain visibility, topic ownership, AI search citations.
Key Features:
Limitations: Data sampling and approximations for local results.
Pricing: From USD 129.95/mo (Pro) to USD 499.95/mo (Business) + custom Enterprise.
Overview:
Ahrefs remains the benchmark for link analysis and organic visibility. It has added AI mention tracking and entity insights to help brands monitor AI-driven citations.
AI/LLM KPIs: Backlink authority, entity trust, brand mentions in LLM surfaces.
Key Features:
Limitations: Steep learning curve; limited AI-specific reporting depth.
Pricing: From USD 99/mo (Lite) to USD 999/mo (Enterprise).
Overview:
SE Ranking has evolved from a classic rank tracker into an AI-powered SEO suite. Its new AI Search Toolkit includes visibility tracking for SGE and ChatGPT search results.
AI/LLM KPIs: AI Overview presence, keyword clusters for generative queries, brand share of voice.
Key Features:
Limitations: Limited enterprise integrations vs BrightEdge.
Pricing: From USD 55/mo (Essential) to USD 239/mo (Business).
Overview:
Conductor is a content intelligence platform focusing on enterprise SEO and AI visibility. It recently launched “AI Search Monitor” for tracking Google AI Overviews.
AI/LLM KPIs: Entity visibility, AI search inclusion, brand share of voice.
Key Features:
Limitations: Complex UI and premium pricing.
Pricing: Custom Enterprise (~USD 2 000 +/mo).
Overview:
Surfer AI Tracker adds AI-assisted content optimisation and visibility analysis to its existing on-page SEO suite. Ideal for content teams adapting to LLM search signals.
AI/LLM KPIs: Content relevance scores, entity density, and AI snippet readiness.
Key Features:
Limitations: Focuses more on content than brand visibility.
Pricing: From USD 89/mo (Essential) to USD 179/mo (Advanced).
Overview:
Airank is a new-age AI SEO platform specialising in generative search visibility. It analyses how your brand appears in chatbots like Perplexity and ChatGPT Search.
AI/LLM KPIs: LLM citation tracking, AI search ranking, share of AI voice.
Key Features:
Limitations: Early-stage product; limited integration ecosystem.
Pricing: From USD 49/mo (Basic) to USD 299/mo (Pro).
Overview:
Rankscale focuses on tracking and optimising your content’s position within AI Overviews and generative SERPs. It uses AI to predict visibility probability based on entity coverage.
AI/LLM KPIs: AI SERP share of voice, entity coverage, brand trust.
Key Features:
Limitations: Data limited to English-language queries as of now.
Pricing: From USD 79/mo to USD 399/mo.
Overview:
Bluefish is an AI visibility analytics tool that maps how brands are mentioned across AI chat results. It’s ideal for marketers tracking LLM citations and share of voice.
AI/LLM KPIs: Brand mentions in AI search, share of voice in chatbot responses.
Key Features:
Limitations: Beta-stage tool; may miss smaller AI engines.
Pricing: Freemium plan available; Pro from USD 59/mo.
Overview:
ChatRank tracks how your brand is ranked and referenced across AI chatbots and LLM search interfaces (Perplexity, ChatGPT, Bing Copilot).
AI/LLM KPIs: Brand rank in AI responses, citation frequency, share of AI mentions.
Key Features:
Limitations: Narrow focus (suited mainly for brand monitoring not SEO).
Pricing: From USD 49/mo (Basic) to USD 199/mo (Agency).
Overview:
BrandRank.ai measures how often your brand appears across AI search engines, LLM outputs, and chatbots. Think of it as your “AI Share of Voice tracker.”
AI/LLM KPIs: Brand mentions, AI visibility score, knowledge-graph presence, competitor comparison.
Key Features:
Limitations: Still early; lacks traditional SEO integrations (rank tracking / backlink data).
Pricing: Freemium tier available; Pro plans from USD 59 / month.
Overview:
Gauge is an AI insight platform that analyses conversational and generative mentions of brands. It helps marketers understand how and why LLMs reference them.
AI/LLM KPIs: Brand perception, entity trust, AI context sentiment, share of voice in AI answers.
Key Features:
Limitations: Expensive for small teams; sentiment accuracy still improving.
Pricing: From USD 99 / month (basic tracking) to enterprise plans at USD 599+.
Overview:
Created by Rand Fishkin, SparkToro reveals where your audience hangs out online — podcasts, social platforms, and now AI assistant mentions.
AI/LLM KPIs: Brand visibility across web entities that feed AI models, audience share of voice, content sources.
Key Features:
Limitations: Data skews to US/English audiences; limited LLM direct feeds.
Pricing: Free trial + paid plans from USD 50 / month.
Overview:
A lightweight tool that instantly checks whether your brand appears in ChatGPT, Perplexity, or Gemini answers — a great quick-check for AI visibility.
AI/LLM KPIs: AI citation presence, mention frequency, visibility score.
Key Features:
Limitations: Surface-level data only; no analytics depth.
Pricing: Free tier; Pro from USD 19 / month.
Overview:
Knowatoa specialises in AI entity intelligence — helping brands build stronger entity connections so LLMs recognise them accurately.
AI/LLM KPIs: Entity strength, semantic relevance, knowledge-graph coverage.
Key Features:
Limitations: Requires some SEO schema knowledge to implement.
Pricing: From USD 39 / month to USD 149 / month (enterprise API tier).
Overview:
Quno focuses on cross-channel visibility — combining SERP and AI search data to reveal your overall digital presence.
AI/LLM KPIs: AI overview coverage, brand SOV across search types, query expansion.
Key Features:
Limitations: Interface can feel technical; still beta for LLM data.
Pricing: From USD 79 / month (Pro) to USD 249 / month (Agency).
Overview:
Omnius combines AI monitoring and SEO automation. It tracks brand mentions, content performance and AI overview coverage simultaneously.
AI/LLM KPIs: Brand mentions, AI overview ranking, entity readiness.
Key Features:
Limitations: Requires data setup help for custom entities.
Pricing: From USD 99 / month; Enterprise custom pricing.
Overview:
Writesonic is an AI content generation platform designed for SEO and AI-search optimisation. It lets you create fact-checked, entity-rich content that performs better in LLMs.
AI/LLM KPIs: Content freshness, entity coverage, AI retrievability.
Key Features:
Limitations: Requires manual fact-checking for sensitive topics.
Pricing: Free trial; USD 20 / month (Pro) to USD 500 + (Enterprise).
Overview:
Superlines focuses on creating AI-driven marketing copy optimised for search and conversion. Its “LLM content booster” optimises text for AI retrieval.
AI/LLM KPIs: Readability, engagement, entity density, AI content score.
Key Features:
Limitations: Smaller feature set than Writesonic; limited analytics.
Pricing: From USD 49 / month (Basic) to USD 199 / month (Agency).
Overview:
FirstAnswer helps you create content designed to win AI answers — it analyses how LLMs formulate responses and suggests content angles likely to be cited.
AI/LLM KPIs: AI answer inclusion rate, snippet readiness, topic authority.
Key Features:
Limitations: Requires manual setup for brand context.
Pricing: Free demo available; paid plans from USD 69 / month.
Overview:
XFunnel brings together cross-channel analytics for marketers trying to understand how AI search impacts conversions. It merges GA4-style data with generative-search traffic.
AI/LLM KPIs: AI referral traffic, funnel attribution, conversion lift from AI search.
Key Features:
Limitations: Complex initial setup; enterprise-oriented UI.
Pricing: From USD 129 / month to USD 499 / month (Enterprise tier).
Overview:
Geostar provides geo-intelligence for AI search — showing where your brand or content surfaces across global LLMs and localised AI engines.
AI/LLM KPIs: Geographic share of voice, localisation strength, entity reach by market.
Key Features:
Limitations: Heavy data; slower refresh for small accounts.
Pricing: From USD 79 / month to USD 299 / month.
Overview:
Trakkr measures your brand’s performance metrics across AI search, SERPs & social channels in one unified dashboard.
AI/LLM KPIs: AI citation trends, engagement velocity, AI traffic ROI.
Key Features:
Limitations: Lacks deep backlink analysis.
Pricing: From USD 49 / month (Basic) to USD 249 / month (Pro).
Overview:
Maxeo.ai is an analytics layer focused on AI-driven content ROI. It helps you quantify how AI-optimised content performs versus legacy SEO pages.
AI/LLM KPIs: AI traffic conversion, content ROI per page, generative search lift.
Key Features:
Limitations: Reporting refreshes weekly, not daily.
Pricing: From USD 59 / month to USD 399 / month (Enterprise).
Overview:
Profound helps marketers analyse semantic depth — whether your content has enough contextual “weight” to be cited by LLMs.
AI/LLM KPIs: Content depth score, semantic match, citability probability.
Key Features:
Limitations: Requires content strategy knowledge to interpret.
Pricing: Free trial + plans from USD 69 / month.
Overview:
Peec AI focuses on real-time LLM visibility analytics, letting brands track how their names, products & competitors appear inside AI assistants daily.
AI/LLM KPIs: Daily brand mentions, LLM citation trend, AI visibility index.
Key Features:
Limitations: Heavy email notifications by default (but configurable).
Pricing: From USD 39 / month to USD 149 / month.
Overview:
Goodie AI is a creative assistant blending content generation + AI search insights. It helps small teams craft LLM-ready copy with on-page SEO alignment.
AI/LLM KPIs: AI snippet potential, entity density, readability score.
Key Features:
Limitations: Limited team collaboration tools.
Pricing: Free plan available; Pro USD 29 / month.
Overview:
HubSpot AI Grader evaluates your website & content for AI readiness — how well structured, entity-rich and contextual it is for AI search engines.
AI/LLM KPIs: Content structure, schema usage, AI readiness score.
Key Features:
Limitations: Works best for HubSpot ecosystem users.
Pricing: Free for HubSpot users; included in Pro plans (USD 30 / month +).
Overview:
Scrunch is an influencer-marketing & PR analytics platform now tracking AI mention impact — which influencers or publications feed LLMs and AI search citations.
AI/LLM KPIs: PR mention frequency, AI citation source mapping, audience reach.
Key Features:
Limitations: Mainly for PR / influencer teams vs SEO pros.
Pricing: From USD 99 / month to custom enterprise plans.
Overview:
Atomic AGI is an AI marketing orchestration platform that helps large brands automate insights from GEO tools and generate strategic recommendations — perfect for Agentic AI environments.
AI/LLM KPIs: Multi-source AI visibility, data fusion, insight recommendations.
Key Features:
Limitations: Enterprise-only; requires integration support.
Pricing: Custom plans starting ≈ USD 1 500 / month.
Overview:
AthenaHQ combines AI analytics and CRM insights to help marketing leaders track how AI search visibility affects leads and pipeline performance.
AI/LLM KPIs: AI-search lead origins, pipeline impact, share of AI conversion.
Key Features:
Limitations: Requires CRM integration setup.
Pricing: From USD 99 / month to USD 399 / month.
Overview:
Evertune is an AI monitoring tool that keeps your brand “in tune” across AI and social platforms, alerting you when visibility drops or mentions spike.
AI/LLM KPIs: AI mention trends, visibility volatility, crisis monitoring.
Key Features:
Limitations: Not an SEO tool per se — for monitoring only.
Pricing: Free plan + Pro USD 39 / month.
Overview:
Langfuse is a developer-oriented platform for tracking LLM output quality and usage. For brands, it helps analyse how AI responses represent your data or mention you.
AI/LLM KPIs: Mention accuracy, LLM output traceability, entity confidence.
Key Features:
Limitations: Geared to technical users / developers.
Pricing: Free tier; Pro USD 50 / month.
Overview:
Otterly transcribes and analyses audio mentions of brands in AI assistants and voice search — bridging the gap between voice AI and text LLMs.
AI/LLM KPIs: Voice-AI brand mentions, contextual sentiment, audio visibility.
Key Features:
Limitations: Voice data limited to English only.
Pricing: From USD 29 / month to USD 149 / month.
We’ll discuss the results of this experiment in detail later in the article. First, let me walk you through exactly how we conducted this experiment, so you can understand our methodology and potentially replicate or improve upon our approach.